{"id":857003,"date":"2022-11-10T14:58:31","date_gmt":"2022-11-10T13:58:31","guid":{"rendered":"https:\/\/talenti.pl\/materialy\/jak-przygotowac-swoj-profil-na-linkedin-do-szukania-pracy\/"},"modified":"2025-09-03T13:31:14","modified_gmt":"2025-09-03T11:31:14","slug":"jak-przygotowac-swoj-profil-na-linkedin-do-szukania-pracy","status":"publish","type":"materialy","link":"https:\/\/talenti.pl\/en\/materials\/jak-przygotowac-swoj-profil-na-linkedin-do-szukania-pracy\/","title":{"rendered":"How to prepare your LinkedIn profile for your job search?"},"content":{"rendered":"\n<p>A friend of a friend said that someone had written to her on LinkedIn if she would be interested in a job they had to offer and bam! Magic happened! The friend of a friend is overjoyed because she has just started a job at a new company, and you are wondering what to do to make fortune smile on you because you have been looking for a job for several weeks or months without success&#8230;.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/talenti.pl\/wp-content\/uploads\/2024\/03\/45-1024x512.jpg\" alt=\"LinkedIn profile. Preparing for a job search.\" class=\"wp-image-857012\" srcset=\"https:\/\/talenti.pl\/wp-content\/uploads\/2024\/03\/45-1024x512.jpg 1024w, https:\/\/talenti.pl\/wp-content\/uploads\/2024\/03\/45-300x150.jpg 300w, https:\/\/talenti.pl\/wp-content\/uploads\/2024\/03\/45-768x384.jpg 768w, https:\/\/talenti.pl\/wp-content\/uploads\/2024\/03\/45-1536x768.jpg 1536w, https:\/\/talenti.pl\/wp-content\/uploads\/2024\/03\/45-2048x1024.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">LinkedIn profile. Preparing for a job search.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>These situations are not urban legends &#8211; they are real and they happen daily.<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>LinkedIn is a wonderful tool for finding a new job, but you need to give your luck a helping hand and prepare your profile on LinkedIn to make it easy for recruiters to find you in the maze of thousands of other candidates. The success of your profile is based on its effectiveness.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>The success of your profile is based on its effectiveness.<\/p>\n\n\n\n<p><strong>Caution! In this article\/post, you will not find advice on which profile sections to fill in on Linkedin in order to find a job. <\/strong>The answer is always: <strong>ALL<\/strong> of them! The success of finding a job through LinkedIn lies not in <strong>WHAT<\/strong> to fill in on your profile, but in <strong>HOW<\/strong> to make it effective.<\/p>\n\n\n\n<p>Let&#8217;s break the process down into a few steps &#8211; <strong>HOW to prepare your LinkedIn profile to find a job<\/strong>:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>STEP 1 &#8211; Looking for inspiration<\/strong><\/strong><\/h2>\n\n\n\n<p>Before you get down to making adjustments in your profile (or even creating one if you haven&#8217;t already) browse through 10-15 profiles. You can take a closer look at the profiles of people you know, but it&#8217;s also worth looking more broadly for inspiration.<\/p>\n\n\n\n<p>Pay attention to the basic sections &#8211; how they are completed (and whether they are completed at all):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>background photo<\/li>\n\n\n\n<li>profile photo<\/li>\n\n\n\n<li>header<\/li>\n\n\n\n<li>contact information<\/li>\n\n\n\n<li>information &#8220;About me&#8221;<\/li>\n\n\n\n<li>featured activity<\/li>\n\n\n\n<li>experience<\/li>\n\n\n\n<li>education<\/li>\n\n\n\n<li>skills and recommendations<\/li>\n\n\n\n<li>achievements<\/li>\n\n\n\n<li>interests<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/talenti.pl\/wp-content\/uploads\/2024\/04\/11-1024x512.jpg\" alt=\"LinkedIn profile. Preparing for a job search.\" class=\"wp-image-870543\" srcset=\"https:\/\/talenti.pl\/wp-content\/uploads\/2024\/04\/11-1024x512.jpg 1024w, https:\/\/talenti.pl\/wp-content\/uploads\/2024\/04\/11-300x150.jpg 300w, https:\/\/talenti.pl\/wp-content\/uploads\/2024\/04\/11-768x384.jpg 768w, https:\/\/talenti.pl\/wp-content\/uploads\/2024\/04\/11-1536x768.jpg 1536w, https:\/\/talenti.pl\/wp-content\/uploads\/2024\/04\/11-2048x1024.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">LinkedIn profile. Preparing for a job search.<\/figcaption><\/figure>\n\n\n\n<p>Forget for a moment that you&#8217;re looking for a job. Come up with a list of inspirations (and notes!) in 3 categories: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>what caught your attention?<\/li>\n\n\n\n<li>what appealed to you?<\/li>\n\n\n\n<li>and what definitely didn&#8217;t?<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/talenti.pl\/en\/materials\/linkedin-profile-why-create-and-update-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">In this article, you will find some sample profiles as a <\/a><a href=\"https:\/\/talenti.pl\/en\/materials\/linkedin-profile-why-create-and-update-it\/\">war<\/a><a href=\"https:\/\/talenti.pl\/en\/materials\/linkedin-profile-why-create-and-update-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">m-up <\/a>&#x1f642; Remember to look at the activity section.<\/p>\n\n\n\n<p>Expand it, check the person&#8217;s publications.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>STEP 2 &#8211; Rethinking<\/strong><\/strong><\/h2>\n\n\n\n<p><strong>Wow!<\/strong> It&#8217;s probably at this stage that you may start thinking that there&#8217;s a lot, or rather a loooooooot of work ahead of you &#x1f642; Perhaps, you&#8217;ll start feeling the anxiety of having to publish something yourself&#8230;<\/p>\n\n\n\n<p>Take it easy &#x1f642; <strong>It is possible to have a fantastic profile on LinkedIn, be active and build your presence without publishing your own content<\/strong> (it helps, but let&#8217;s agree we can make do without it, too).<\/p>\n\n\n\n<p><strong>At this point, it is crucial that you can calmly reflect:<\/strong><br><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Why do you really want to be on LinkedIn and what benefits can it bring to you &#8211; will it help you find motivation? You can read more about the purposes and benefits <a href=\"http:\/\/At this point, it is crucial that you can calmly reflect:\">HERE<\/a><\/li>\n\n\n\n<li>If you were a recruiter in the company (or industry) you want to work for &#8211; by which keywords would you search for candidates on LinkedIn (for example, which job titles, skills, certifications)?<\/li>\n\n\n\n<li>Which elements of the inspiration stage do you want to use in your own profile?<\/li>\n<\/ol>\n\n\n\n<p>These thoughts are worth making a note of, too!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>STEP 3 &#8211; Update your profile<\/strong><\/strong><\/h2>\n\n\n\n<p>If you have a great deal of motivation and determination in you, then yes, you can sit down over one weekend and update your profile.<\/p>\n\n\n\n<p>However, we are all aware that time is scarce, and even when we manage to find the time, motivation is still not a given.<\/p>\n\n\n\n<p>Therefore, split your work into smaller chunks that will not overwhelm you, but will allow you to polish your profile and really stand out from other candidates.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>make an outline for each section in a notepad or an online file<\/strong> &#8211; all the while keeping in mind the recruiter and the question of what information he\/she might be looking for.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><strong>update the sections in your profile and ask the people you trust for feedback<\/strong> &#8211; LinkedIn will tell you if you have filled in the sections that make up the bare minimum (and let you know which you have left out). How to update each section &#8211; more on that in a moment.<\/li>\n\n\n\n<li><strong>let recruiters know that you are looking for a job<\/strong> &#8211; on your profile, turn on the &#8220;open to new job offers&#8221; option. You can select whether only recruiters will see you as looking for a job or your entire network.<\/li>\n\n\n\n<li><strong>be active and apply!<\/strong> If you don&#8217;t have the time to look at your profile at least once a week, then definitely at least once a month, check the contact invitations you&#8217;ve received, send your invitations (make sure they&#8217;re valuable contacts, for example, a manager from a company you&#8217;re interested in who publishes a lot of cool company life content &#8211; you don&#8217;t have to limit yourself to people you know), apply for at least 10 offers (LinkedIn will suggest offers to you), reply to messages in your inbox, if you&#8217;ve been tagged in a post &#8211; comment on it! Be active on other people&#8217;s posts &#8211; more on how to be active below.<\/li>\n\n\n\n<li><strong>hone your profile<\/strong> &#8211; for a month or two, observe how your profile &#8220;resonates&#8221; in the job market. How many views your profile has had, whether you&#8217;ve had enquiries from recruiters, whether the jobs LinkedIn suggests are actually interesting to you. If something still isn&#8217;t working as you&#8217;d hoped, then try to consider which section you could improve e.g. add other keywords in the headline or skills, send more invitations to network and be more active.<\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Here are some tips on what to pay attention to when preparing your LinkedIn profile for a job search:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>the background photo<\/strong> &#8211; it&#8217;s your free &#8220;advertising&#8221; banner, use it! You can very easily create your banner for free in Canva. If you can&#8217;t figure out what to put on it, consider a photo associated with your industry (pexels.com and pixabay.com are a mine of free photos) or perhaps your own image with slogans such as areas of specialisation.<\/li>\n\n\n\n<li><strong>the profile photo<\/strong> &#8211; go for professionalism, photos from the shoulders up work best and even in the minimised version, it will still allow your face to be seen. Leave the foto of your beloved cat for Instagram &#x1f642;\u00a0<br><\/li>\n\n\n\n<li><strong>the header<\/strong> &#8211; i.e. the caption under your profile picture and your business card &#8211; it is an extremely important section of your profile that shows up in search results (for recruiters, as well). You can include your position, sectors, areas of expertise &#8211; the important thing is to describe in a keyword form what you can help a potential employer with.<br><\/li>\n\n\n\n<li><strong>information &#8220;About me&#8221;<\/strong> &#8211; a section that poses a challenge to many &#8211; on the one hand, it is a great opportunity to write a lot about yourself&#8230; and on the other hand&#8230; indeed, what to write? Think of this section as a summary &#8211; if someone who is looking for an employee wants a summary, this is where you describe what you are really good at as a potential candidate, what you have experience in, what you are proud of professionally etc.<br><\/li>\n\n\n\n<li><strong>featured|recommended<\/strong> &#8211; did you know that even if you don&#8217;t have any of your publications (posts or articles) on LinkedIn you can still highlight, for example, a photo of you speaking at a conference, or an award, or an external link? This section is worth looking after, as it makes you more credible in the eyes of a potential employer. Think about what you want to show off\/share that can make you stand out from other candidates?<br><\/li>\n\n\n\n<li><strong>activity<\/strong> &#8211; activity on LinkedIn would make a great subject for a Ph.D. dissertation, but if writing your own posts and publications is not your cup of tea, then focus on building your visibility in other ways. Like, comment, share others&#8217; posts &#8211; take a strategic approach here. It&#8217;s not about sitting down in front of the TV and scrolling through LinkedIn for 5 minutes giving an absent-minded &#8220;like&#8221; and a meaningless &#8220;Thanks&#8221; comment or anything of this sort. Remind yourself of the purpose of your presence on LinkedIn, think about the industry or area of work that interests you &#8211; focus your activity on the kind of posts that you see when you go on LinkedIn.<br><\/li>\n\n\n\n<li><strong>experience<\/strong> &#8211; focus on naming your positions properly here; for your current and most recent role, add a brief summary of what you were responsible for and your successes. You can also summarise your past experience in 1 or 2 sentences. If you are falling short of time, focus on your current and most recent position. If you are still at the university\/college stage, then just include the projects you actively participate in.<br><\/li>\n\n\n\n<li><strong>education<\/strong> &#8211; list the certificates and diplomas that are actually relevant to the job you are seeking.<br><\/li>\n\n\n\n<li><strong>skills and recommendations<\/strong> &#8211; a priority section, like the headline, where you can &#8220;let a new job find you&#8221;. What skills would a recruiter be looking for? If you actually have these skills &#8211; include them in your profile. It is very important to carefully reflect on which 3 skills you want to highlight in the top 3 (always visible on your profile). Remember to ask your friends, colleagues, clients, former boss (if you have a good relationship with them :)) for endorsements of your skills. Or even better, written recommendations!<br><\/li>\n\n\n\n<li><strong>achievements<\/strong> &#8211; you don&#8217;t have to fill in everything in this section, but the absolute minimum is languages. You can also add projects you want to show off, volunteering or organisations that you have been active in.<br><\/li>\n\n\n\n<li><strong>interests<\/strong> &#8211; don&#8217;t miss this section! It&#8217;s easy to overlook because LinkedIn itself suggests your interests based on the information you fill in. But if you put it in your CV that you are interested in business, then you may want to consider adding some trade magazines or your business gurus active on LinkedIn? If you are looking for a job in the HoReCa or pharmaceutical industry, for example, think about which companies are worth following. This way you get valuable inspiration, business and company news, but you also make it credible yet again that this topic, this industry actually interests you.<\/li>\n<\/ul>\n\n\n\n<p>If you want to find a job via LinkedIn then your task for the next few weeks is to update your profile so that it is effective, i.e. appears in recruiters&#8217; searches and encourages them to contact you when you apply via LinkedIn for a position.<\/p>\n\n\n\n<p>Good luck!<\/p>\n\n\n\n<p>Author:\u00a0<strong><a href=\"https:\/\/www.linkedin.com\/in\/paulina-maslich\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paulina Maslich<\/a><\/strong><\/p>\n\n\n\n<p>HR consultant, leadership trainer, career and business coach, co-owner of the consulting and training company <a href=\"https:\/\/dotway.com\/pl\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/dotway.com\/pl\/<\/a> . She hasn&#8217;t looked for a job for almost 10 years, hasn&#8217;t sent an application to any company, yet she has worked for global giants on 4 continents, in 15 countries.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Znajoma znajomej m\u00f3wi\u0142a, \u017ce kto\u015b do niej sam napisa\u0142 na LinkedIn czy by\u0142aby zainteresowana ofert\u0105 pracy i bach! Zadzia\u0142a si\u0119 magia! Znajoma znajomej przeszcz\u0119\u015bliwa, bo w\u0142a\u015bnie zacz\u0119\u0142a prac\u0119 w nowej firmie, a Ty zastanawiasz si\u0119 co zrobi\u0107, by szcz\u0119\u015bcie u\u015bmiechn\u0119\u0142o si\u0119 do Ciebie, bo bezskutecznie szukasz pracy od kilku tygodni czy miesi\u0119cy&#8230;<\/p>\n","protected":false},"featured_media":2207529,"template":"","categories":[],"typ":[32,43],"class_list":["post-857003","materialy","type-materialy","status-publish","has-post-thumbnail","hentry","typ-linkedin-en","typ-personal-branding"],"acf":[],"_links":{"self":[{"href":"https:\/\/talenti.pl\/en\/wp-json\/wp\/v2\/materialy\/857003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/talenti.pl\/en\/wp-json\/wp\/v2\/materialy"}],"about":[{"href":"https:\/\/talenti.pl\/en\/wp-json\/wp\/v2\/types\/materialy"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/talenti.pl\/en\/wp-json\/wp\/v2\/media\/2207529"}],"wp:attachment":[{"href":"https:\/\/talenti.pl\/en\/wp-json\/wp\/v2\/media?parent=857003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/talenti.pl\/en\/wp-json\/wp\/v2\/categories?post=857003"},{"taxonomy":"typ","embeddable":true,"href":"https:\/\/talenti.pl\/en\/wp-json\/wp\/v2\/typ?post=857003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}