How do you build a brand consistent with you and your values? Personal branding on LinkedIn
Many of us shudder at the phrase: ‘building our own brand’. Maybe we think it’s too difficult a process, or that it’s impossible to stand out? Nothing could be further from the truth. We’ll help you ask yourself a few questions, so that you can take your first steps on LinkedIn or improve your profile, which will give you a competitive edge during recruitment.
The phrase ‘personal branding’ comes up in many articles, podcasts or industry videos. Sometimes it even screams at us in the headlines. What is the hyped ‘personal branding’ really about?
“Your brand is what people say about you when you leave the room” Jeff Bezos
Start with WHY
Personal branding is the process of creating your own brand. Why do you really need branding on LinkedIn? It’s valuable to realise your purpose, for example job searching, more conscious career building or a desire to stand out from the crowd. By doing so, you can impact what other people say about you. It’s not as difficult as you (may) think.
Your benefits of personal branding
- greater visibility in the job market or in a particular field,
- more people will learn what you do,
- your credibility and trust towards you increases,
- your sense of agency increases and you feel the power of development,
- it’s about your career development, better working conditions or finding a job.