LinkedIn profile – why create and update it?
Remember the last time you put something off until later, and then ‘later’ turned into a kitchen fire and you had to deal with it in a hurry? That’s often how we feel about our LinkedIn profile.
We approach it like a dog approaches a hedgehog, putting it off indefinitely because we don’t see the point, we don’t have time, we don’t know how to present ourselves on LinkedIn, or we’re simply afraid to say anything about ourselves. And then, suddenly, the ground beneath our feet catches fire and we come to the conclusion that we want to be on LinkedIn and immediately reap the rewards of success…
But LinkedIn doesn’t work that way.
By neglecting our presence on this portal, we simply accumulate a ton of draining emotions, from guilt, fear and shame to frustration and stress. As a result, our LinkedIn profile either doesn’t exist at all or is in a sorry state, bringing us no benefits.
Exactly… Benefits.
Until we see the benefits of having a LinkedIn profile for ourselves, we will not have the motivation to be on it and be active. And we will only discover the benefits when we clearly know why we want to be on LinkedIn.